Sketchnotes – Space Travel

Back To Basics 1: Hands

practicing hands

Part of a new anatomy study routine I have now via the iPad Pro + Apple Pencil and Procreate.

Sketchnotes – Lecture Summary

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Sketchnotes – UI Exploration

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The Making of “Chloe’s Tiny Treats”

One day we noticed our daughter making these tiny, clay foods for fun. They were surprisingly detailed and after a few months of this we asked ourselves “what if these were earrings?” What followed was a few weeks of research and finally, we decided to give it a try. As a family. For fun. And here’s how it went.

This is a small portion of the inventory we started with. And while the process of making food was solid we were blocked by how to turn them into earrings.

This is an early sketch of the planned approach for transforming each item, no matter what size, into an earring. Unfortunately, after a few tests, this turned out to be completely impractical. Turns out the “jump ring” wasn’t necessary, the hook was too pronounces, and the “ball head pin” was extremely disruptive to the sculpting process. After more tinkering, we arrived at a process that required fewer materials and less manipulation to the sculpted pieces.

Next, a logo was born. ‘Cause ya gotta have one of those I guess.

Then came packaging concepts which were fleshed out in Procreate. This step actually took a few a months to figure out. What was the biggest hurdle? Really, figuring out how to make the in-store version safe to ship too. That was big. Second, making sure all the different sized earrings could fit into the same container. Third, streamlining cost and the number of steps in assembly!

This was the final, overall process.


Here’s an early concept on the mailer which, after mocking up, lead to an improved looked…

…which incorporated more of the brand colors. Finally, here’s how it looked in real life.

Next came the challenge of photographing each product. Due to the uniqueness of each item, we weren’t able to use one image to represent the whole line.

Here’s the first concept called “the cutting board” which I deemed a “no” the second it loaded on the camera’s screen.

Next came the “white void” approach which was also an immediate “no.”

But that didn’t stop me from trying a detailed, “white void” test with spooking floating, taco earrings.

So after many failed starts, I took the items outdoors and decided to use a bokeh approach.

That involved making a special platform to support the products, fashioning a paintbrush dryer with foam core to help create a “floating” effect for close-ups, along with other odds tricks including a field monitor.

Here are a few of the final shots.

Glam!

Now the challenge of product storage and transport. Here what a hollow drill bit, foam flooring, and a 15.5 QT clear tote containers accomplished.

Finally, after building up inventory, creating signage, Moo cards, etc. it was time to prep for the open house.

Here are the tent card concepts…

…followed by the table layout.

In the end, everything came together wonderfully…

…and the artist was more than happy.

© 2018 Umami Design Studio