Vector “Stretching”

Completed for a current health & beauty project, this illustration is one of several in production and a good indicator of where my new style is headed. The original scope of this project met I had to exaggerate the gestures, expressions and props of each illustration to convey a type of “hip/urban flare.” After a few style tests the goal quickly shifted from a cartoon-like, urban theme towards a more subtle approach. The exaggerations are still present -only now they are toned-down to such a degree where the viewer thinks less about the art and more about the information that will appear in the call-outs later. Stay tuned for the sketches I’m using as a guide while illustrating each image.

(Yes, that’s an iPod shuffle)

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